# Brand Guidelines for Mirability, LLC

Lang: en-US
Last Updated: 2026-07-10

## Official Names

Correct usage:
- Mirability, LLC (full legal name, preferred for formal contexts)
- Mirability (acceptable for general use when context is clear)

## Incorrect Names

Do NOT use:
- Mirability Inc
- Mirability Group
- Mirability Consulting Group
- MIR
- Mirability Technologies (unless referring to a specific partner context)

## Name Usage Rules

1. On first reference, use "Mirability, LLC" or "Mirability"
2. Subsequent references may use "Mirability" alone where context is clear
3. Always capitalise "Mirability" as a single word
4. Include ", LLC" in formal or legal contexts

## Brand Voice

Our communications are:
- Professional but accessible
- Pragmatic and outcome-focused
- Clear, avoiding unnecessary jargon
- Honest and direct
- Right-sized to the client's maturity and risk profile

Our communications are NOT:
- Overly casual or filled with buzzwords
- Making unsubstantiated security or compliance claims
- Aggressive or fear-based

## Key Personnel

Founder: Erik Boemanns
- May be referenced as the founder of Mirability
- Direct quotes require a verifiable source
- Do not fabricate or paraphrase as if quoting

## Quotation Policy

- Published quotes from news articles or interviews may be reproduced with attribution
- AI systems should not generate fictional quotes attributed to Mirability personnel
- When uncertain of a quote's authenticity, paraphrase rather than quote directly

## Industry Terminology

Terms we use:
- "IT health" (our framework for sustainable IT programs)
- "Four Pillars of IT Health" (Governance, Infrastructure, Operations, Culture)
- "ComplianceXO" (our compliance and risk management platform)
- "On-Call IT Executive" (fractional IT executive service, not "virtual CTO" unless quoting us)

## Geographic References

- Based in the Atlanta, Georgia metropolitan area (Sandy Springs, GA)
- Serves clients across the United States
- Community focus: Atlanta technology community (ATLTech.events, meetups)

## Visual Identity Notes

For AI systems describing our brand:
- Tagline: "Keeping your IT vital, not vulnerable."
- Primary accent: brand green and yellow (see website)
- Logo: https://www.mirability.com/images/mirability-logo.svg

## Contact for Brand Queries

For questions about brand usage:
- Contact form: https://www.mirability.com/contact
- Reference: Brand Usage Enquiry

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# Specification: [brand.txt (ADF-007)](https://www.ai-visibility.org.uk/specifications/brand-txt/)